Digital Marketing Vs Traditional Marketing: Differentiate Between Them
Be it Digital marketing or traditional, choosing the unerring medium to reach the right marketing decision is very crucial for any business. Both bigger more successful businesses and newer smaller businesses targets getting the most out of their marketing budget and invest in the right direction. While some are very concerned with the Importance of SEO for a Business. The debate as to which marketing type is better is far from over but to choose the impactful marketing medium for your business, here’s what you need to know-
What is Digital Marketing?
Digital marketing is a form of marketing that utilizes the web and digital technologies. Digital marketing leverage different channels which include:
- Search engines
- Social media platforms (Facebook, YouTube, Instagram, LinkedIn, etc).
- Mobile applications
There are also many types of digital marketing such as:
- Content marketing (blogs, videos, infographics, case studies, etc.)
- Search engine optimization – SEO
- Pay per click – PPC
- Social media marketing
- Email marketing
- Affiliate marketing
Advantages of Digital Marketing
Targets ideal buyer: You can target your ideal buyer with the help of digital marketing. E.g. If you belong to the health industry, you can target people who are interested in health and are health conscious. You can target your buyer based on age, city, country, education, job profile, business, interests, and various other parameters.
Cost-Effective: Traditional TV advertisements cost thousands of dollars whereas digital marketing is cost-effective. You can target a profitable advertisement and marketing according to your budget with a proper and effective campaign.
Measurable and Real-time: Unlike traditional marketing, you get to measure your marketing results. If you give away brochures and distribute files the conventional way, you don’t have the option to measure how far your advertisement has gotten or how successful it’s going to be. And in terms of conventional TV ads, there is no way to tell how many people saw it or how much it influenced them to try your service.
It may not be effective at all, there isn’t any way to tell. But with digital marketing, you can measure your website reach, website click, audience retention rate, how many people liked your post, the number of times your advertisement was shared or seen, the overall reach of your post which helps you measure the engagement and decide what to do next.
Global Reach: Even if your business is new, you can still reach globally through digital marketing. You can sell your product/service in the global market. It doesn’t matter if you run your business from the UK, you can still reach buyers from the US, Europe, or anywhere in the world! You can easily expand your business globally with the help of digital marketing.
Improved Conversion rate: When 100 people visit your website and 10 of them buy your product you get a conversion rate of 10 percent but for the other 90 people that didn’t buy anything, you can target them through remarketing and retargeting which will lead to improved conversion rate.
Disadvantages of Digital Marketing
Skills and Training: If you want effective digital marketing, you need to acquire skills and focus on learning and training to successfully do so. You always have the option to develop skills or hire a service to do the digital marketing for you but it can initially create drawbacks.
Time-Consuming: According to stats, almost 70% of digital marketers end up spending 7-8 hours a day on their digital marketing attempts. Most digital marketers spend more than 10 hours working online per day. It surely fractions the cost of a conventional marketing campaign, but it requires too much time.
High Competition: When you globally expand your business through digital marketing, you compete with other businesses globally in a broader spectrum. It creates pressure to come up with unique strategies, campaigns, planning, and marketing approach to kill competition to survive. But then again, competition is everywhere.
Temporary effect: Digital ads can be fleeting and intangible. People tend to remember less when they scroll through their device which can result in your marketing not having a permanent effect.
What is Traditional Marketing?
Traditional marketing is the conventional mode of marketing. Traditional Marketing leverage different channels which include:
- TV Ads
- Radio Ads
- News Paper
- Cold Calling
- Door to Door
- Event sponsorship
- Road Shows
Advantages of Traditional Marketing
Reach local: Traditional marketing is critical for reaching out to local markets and engaging with consumers on an individual basis. Relationships are more important than ever to today’s customers. They would select companies that they believe care for their well-being and lives.
Marketing collateral, newspaper advertisements, local TV commercials, and billboards are all conventional techniques for getting your business in front of your community and customers. As a result, your attempts to reach out to your intended audience would seem much more natural and less coerced.
Sustainable Promotion Materials: A few of the disadvantages of digital marketing is that you must have a constant stream of marketing campaigns to hold your audience’s attention. This could be a regular activity for certain businesses.
They could update their social media pages twice or three times a week, make a new video regularly, or send out emails multiple times a week.
Traditional marketing strategies are much more long-lasting and leave a stronger impact on the target audience. The very same TV advert, posters, business cards, or brochures can be used several times. As a result, you won’t have to create as much new content to advertise your product or service.
Reaching Diverse Audience: Digital marketing proponents also point out that it helps you to reach and monitor your customers. When you collect hard datasets, email promotions, you can optimize your promotional materials.
If your brand appeals to a broader audience, however, demographic targeting might not be appropriate. If you run a small company, reaching out to a broader audience will help you expand. As a result, conventional marketing could be a better option for attracting new customers.
Credibility Establishment: Traditional marketing gives a business more legitimacy than online marketing from a psychological perspective. Although digital marketing enables a company to reach a wider audience, it does not always represent a company as trustworthy or founded. Printed materials and advertisements on larger media are often regarded as more reliable.
One explanation for this is that conventional marketing is associated with well-established mediums and larger budgets. An organization with the financial resources to put an ad in a magazine or an advertisement on television and radio must be able to do so. As a result, the business is seen as growing, profitable, and healthy.
Disadvantages of Traditional Marketing
Time-Consuming: To sell a product, traditional marketing relies on static text or advertisements. If you put an ad in the newspaper, you won’t be able to alter it until you place another ad.
For example, if you advertise a motorcycle sale in the newspaper and then run out of motorcycles, you can have a lot of dissatisfied customers. On the other hand, you can quickly change your profile on the Internet to let people know what you’re up to.
Customization: It’s difficult to reach a particular customer with conventional advertising. Individuals may be targeted, but not specific market segments. New marketing tactics on the Internet will monitor what a viewer has looked at and recommend similar items.
Costs: Any time you run a new campaign, you must pay for advertisements in newspapers or mailers. Unless you already have someone on your team who can update your product details, adding new items or sales pages to your website won’t cost you anything extra. For leaflets or mailers, traditional advertising companies can charge per distribution area which can get very costly.
Pricing Options: Special sales and pricing may be presented by traditional marketing. Complex package pricing, on the other hand, is usually more difficult to deliver.
In most print ads, there isn’t enough space to clarify all of the various pricing options that could appeal to customers. You may see a deal in an online catalog that says if you buy four items from one category, you’ll get a free item from another.
To conclude, you may use both marketing types for your business but finding the right balance between digital and traditional is the key to impactful marketing. As long as you know what your targeted audience wants, both traditional and digital marketing can work effectively.